Forsythe Jewelers has been quietly selling the finest jewelry in the Greater Rochester area since 1927. Three generations of the Forsythe Family have been trusted for diamonds, colored gem stones, repairs, and custom designs.

Accredited by The American Gem Society, Forsythe Jewelers has a fully-equipped Gem Lab and Certified Gemologist on site to show you how to compare diamonds for cut, color, and clarity. Our knowledgeable and friendly staff will assist you with your selections of jewelry and giftware.

Think of Forsythe first when you wish to sell your used or inherited jewelry in our estate case. We also offer discreet jewelry brokerage services. Located on the historic Erie Canal next to Talbots.

Forsythe. For Quality. For Service. Forever. Forsythe Jewelers on Monroe Avenue in Pittsford. Open Monday through Wednesday, 10AM to 5:30PM, Thursday 10AM to 7PM, Friday 10AM to 5:30pm and Saturday 10AM to 5PM. 

Our History

Forsythe Jewelers has been your trusted jewelers for over three generations. Clifton S. Forsythe, a watchmaker, founded the business in Rochester, NY in 1927, originally located in the four corners of downtown Rochester.

Barbara (Forsythe) and Richard Rochow purchased the business in 1972. They moved their business into a remodeled caboose, at the Old Depot Restaurant, Pittsford, New York. In 1980 the Rochows opened a store on the historic Erie Canal in Pittsford. Susan Rochow-Wahl and her husband Matthew Wahl are now the 3rd generation and present owners of the company.